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WINNERS:
The automaker was a surprise hit before the kickoff with a spot that appeared to be a live game feed that suddenly turned to static and then a blank screen. It turns out it was a gimmick to highlight the fact that the Chevrolet Colorado has 4G LTE Wi-Fi, so viewers could stream the game in the car if they needed to.
"Mindy Project" star Mindy Kaling walks around New York believing she is invisible and doing scandalous acts, including sitting naked in Central Park and going through a car wash. Then she tries to kiss Matt Damon but he can see her. The idea is Nationwide doesn't treat you like you're invisible.
Two Esurance ads showed actress Lindsay Lohan being a "sorta" mom and Bryan Cranston as "Breaking Bad" character Walter White being a "sorta" pharmacist to show when it comes to car insurance "sorta" doesn't cut it.
"The intention of that ad was very good, but it's just playing with fire focusing on an adolescents' death in the context of the Super Bowl," said Charles Taylor, marketing professor at the Villanova School of Business in Pennsylvania.
VALEANT PHARMACEUTICALS
In one of the most serious ads of the night, Nationwide showed a boy riding a school bus and lamenting he'll never learn to fly, or travel the world with his best friend, or even grow up, because he died in an accident. The ad for Nationwide was aimed at stopping preventable childhood accidents.
The goal was to promote its weight loss services, but some thought that the message was lost. It was one of the ads getting the most negative feedback from viewers on the viewing panel of Villanova's Taylor. "Some people are saying it made them want to eat more than anything," he said.
MCDONALD'S
The 30-second ad recreates the famous Brady Bunch episode in which the oldest daughter, Marcia, gets hit in the nose with a football. Movie "Machete" star Danny Trejo plays "Marcia" in the ad and actor Steve Buscemi plays Jan, her sister.
FIAT CHRYSLER
Sticking to its winning formula of puppies and Clydesdales,Wholesale Jerseys, Brewer Anheuser-Busch's ad shows a Labrador puppy chasing after the iconic Budweiser Clydesdales that are being moved to a new stable. The tune, "I'm Gonna Be (500 Miles)," performed by Sleeping at Last, plays in the background.
The ad for a toe fungus treatment showed animated toes playing football, but it did not win over all viewers.
Advertisers tried to win over Americans during the game