0015351030W 101100
0015:3510/30W 10110000000250.0016:5112/9W 000000000000016:5612/7@L 000-1000000030.76Away21044724000000160.00Vs. in 2010,"Offensive co-ordinator Gary Crowton and head coach Paul LaPolice say there wasn't a lot separating Brink and Elliott in training camp this year. the brand name for products produced by Waterloo.Ont-based RIM (TSX:RIM) followed a drop last year to the 56th spot from 54 in 2010 BlackBerry placed 63rd in 2009Interbrand noted that BlackBerry shipments are down 41 per cent in the past year and the brand's market share now stands at 48 per cent globally compared with 115 per cent a year ago"In order to survive the brand must clearly demonstrate its relevance and value in today's crowded smartphone market" said Alfred DuPuy managing director Interbrand Canada"If BlackBerry can deliver a truly innovative experience designed for today's mobile professional it will send the message that the brand is committed to the (business to business) market on which it had originally built its success"Research In Motion has been plagued by cooly received launches for products such as the PlayBook tablet and delays in bringing its new BlackBerry 10 operating system and devices to market It has also lost market share to Apple's iPhone and devices running the Android operating systemInterbrand's methodology in setting up the rankings examines what it says are three key aspects that contribute to a brand's value; the financial performance of the branded products or service; the role the brand plays in influencing consumer choice; and the strength the brand has to command a premium price or secure earnings for the companyA new entrant to the rankings in 2012 is social media giant Facebook which enters the report at No 69 after making headlines with the third-largest IPO in US historyMeanwhile Google which retained its spot at No 4 on the list experienced a 26 per cent increase in brand value over the last year and now exceeds that of Microsoft which slipped to fifth on the list from No 3Following are the Top 10 on Interbrand's 2012 Best Global Brands with 2011 rankings in brackets followed by brand value and per cent change:Founded in 1974 Interbrand is one of the world's largest branding consultancies with almost 40 offices in 27 countries
down from 56th in 2011. These machines are plotting to become our global overlords, They don
